saint edmond's academy
saint edmond's academy
Saint Edmond’s academy gave us a carte blanche: “Do what you think is best to attract a new audience”
SO WE DEVELOPED THE “BOYS OF” CAMPAIGN
hook
We produced these advertisements for social media and digital advertising channels to generate a massive push in brand awareness and engagement across the community at Saint Edmond’s Academy and beyond.
Line
We produced these “core value videos” to set the hook for Saint Edmond’s Academy’s prospective families. Implemented on their website and social media platforms, Saint Edmond’s used these videos to provide more information about their school in a way which personally connects with viewers.
sinker
Finally, we produced this brand film which was placed on St. Edmond’s Academy’s website, next to their “Apply” form, as the landing page for the campaign. By guiding prospective families to this point with our content, and then providing them with a final nudge, we’ve primed them to apply to the school.
The result of all of this? A 100% increase in enrollments.
CREDITS
Producer: Brandon Winter
Director/Editor: Matthew Sullivan
DP: Jay Miller
Cam-Op: Nikai Morales
Hair and Makeup: Sophia Girke
Location Sound: Steven Layton