DR. MIKE KATZ FOR U.S. SENATE
DR. MIKE KATZ FOR U.S. SENATE
Giving an independent politician the tools to compete with the two major parties on a federal scale
creating a foundation for a grassroots movement
Dr. Mike Katz contracted us to bring his vision for the future of America to life and to inspire the state of Delaware to rally behind an Independent Candidate. We began by writing and producing five videos for Dr. Katz’s website, social media, and email campaign outlining his anti-establishment messaging and policies. Throughout this project, we collaborated closely with Dr. Katz to ensure every video authentically represented his passion and vision. The final videos deliver a bold, cohesive narrative aimed at cutting through political noise.
MEET DR. KATZ
Our flagship piece for Dr. Mike Katz aims to introduce him as the right candidate for Delaware. Our team worked to balance policy messaging with personal storytelling, showing the human side of Dr. Katz’s mission. The result is a compelling film that bridges the gap between political rhetoric and real-world solutions.
building a robust economy
Communicating complex economic ideas in under two minutes is a challenge, so we implemented subtle motion graphics to explain the problems Dr. Katz sees and the ways in which he would fix them.
FIXING AMERICA’S HEALTHCARE
America’s healthcare system is notoriously complicated, so we produced this video to explain Dr. Katz’s perspective on systemic changes and highlight his experience as a physician.
why vote independent?
Dr. Katz believes in putting people above politics, offering solutions that are untouched by party agendas. That being said, one of his biggest challenges is bringing voters in a deeply blue state to support an Independent politician. This video challenges voters to rethink the status quo and embrace a new path forward.
Vote to have your voice heard
In an era where voters feel disenfranchised by party politics, we decided Dr. Katz’s call to action needed to focus on one thing: representation. Rather than focusing solely on his campaign for this piece, we brought forward reasons why voting is necessary, no matter who you vote for.
FIXING STRUCTURAL ISSUES
Obviously, a major piece of the puzzle in political campaigns and advertising is addressing the competition. Rather than focusing on the negatives, we produced this video to connect the structural problems our country faces with major political parties and their candidates in a factual way.
bringing the message to the masses
That’s all well and good, but what’s the point if we can’t bring these videos to voters in a way that hits home? We took things a step further, turning our five full-length videos into eleven advertisements between 15 and 30 seconds for use on Hulu, Paramount+, Facebook Ads, and more.
MEET DR. MIKE
30 Second Ad
WHY VOTE INDEPENDENT?
30 Second Ad
BUILDING A ROBUST ECONOMY
30 Second Ad
Fixing america’s healthcare
30 Second Ad
as a physician
30 Second Ad
vote to have your voice heard
30 Second Ad
DR. KATZ vs. eric hansen
30 Second Ad
DR. KATZ VS. LISA BLUNT ROCHESTER
30 Second Ad
ABBIE MILLIGER TESTIMONIAL
15 Second Ad
SCOTT WILSON TESTIMONIAL
15 Second Ad
MIKE KLEINER TESTIMONIAL
15 Second Ad
CREDITS
Director/Editor: Matthew Sullivan
Writer/Producer: Brandon Winter